October 29, 2001 - ninetyandnine.com Reader Demographics Survey

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ninetyandnine.com Reader Demographics

October 29, 2001

Every year we survey readers to tell us about themselves. These answers ensure that this ministry remains focused by understanding you better. After all, this doesn’t work if we don’t know both the basics (age, education, how often you visit) as well as your specific interests (other web sites you frequent, suggested topics for future articles).

Like any zine, the additional benefit of these results is the readership sharing with the others of like interest. In that way, everyone wins.

Special thanks to Shirley McDonald for overseeing the data compilation. It’s even less fun than it looks and she did it without complaining.

Total Respondents
Females	69%
Males	31%

Age Groups
24-30 years old	33%
18-23 years old	29%
Over 40 years old	19%
31-40 years old	14%
Under 18 years old	5%

Reader Geographic Locations
27 states and 4 other countries (Australia, Japan, Germany, Canada)
The largest groups of US readers are from: Ohio, Missouri, Texas, California, Colorado, Indiana, Illinois, and Louisiana.

Education
Some College	32%
Bachelor’s Degree	22%
In College	21%
Master’s Degree	12%
High School	9%
Doctorate	Less than 1%
Dropped Out	Less than 1%
Technical	Less than 1%

Religious Affiliation
UPC	81%
Other Apostolic	12%
ALJC	Less than 1%
Other Christian	Less than 1%
PAW	Less than 1%

How did you find out about ninetyandnine.com?
Friend	79%
Banner Ad	12%
Flyer	Less than 1%
e-Blast	Less than 1%

How often do you visit ninetyandnine.com?
Weekly	63%
More than monthly	14.6%
More than weekly	10%
Occasionally	Less than 1%
Monthly	Less than 1%

Do you like our new focus on music?
Indifferent	46.5%
Yes	27.5%
No	25.8%

How long have you been visiting ninetyandnine.com?
One Year	30%
2 Years	19.6%
1 ½ Years	19.6%
New Reader	16%
6 months	14.5%