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Reader Demographic Survey 2003
By the Staff of ninetyandnine.com
November 24, 2003

Every year we officially inquire about our readership, as it’s important that we always understand who is supporting us. Every year, it’s a little different. This year…

■  We were happy to see our growth being broken down rather evenly, but we were especially happy to see nearly a third of our readers joining in the last year.

■  We were thrilled that over half of you learned of us through a friend. That’s worth everything, because word-of-mouth endorsements can’t be faked. We feel honored that you feel compelled to share our zine with others.

■  We were surprised that we have so many readers in the UPCI. Granted, it’s the world’s largest Apostolic Oneness organization, but we try to reflect the worldwide movement of God, not just His movement through one organization.

Be that as it may, thanks to everyone who participated. Special thanks again to Paula North for crunching and organizing the data.

So, are you a typical reader? Peruse the details and let us know what you think!

Gender

Male   45%
Female   55%

 

Age Group

24 - 30   28%
18 - 23   24%
31 - 40   12%
41 - 50   12%
51 and up   10%
Under 18    8%

 

Education

Bachelor's Degree   24%
Some College   21%
Attending College   19%
High School   17%
Master's Degree   12%
Technical Degree   5%
Doctorate   1%
Other   1%

 

My religious affiliation

UPCI   83%
Other   6%
Independent Apostolic   6%
ALJC   4%

 

I learned about 90&9.com through...
Friend   56%
Search Engine   20%
Other   14%
Banner Ad   6%
Physical flyer/business card   4%

 

I visit 90&9.com...
Weekly   52%
Several times a Month   20%
Several times a Week   20%
Several times a Week   13%
As the Spirit moves   9%
Monthly   5%

 

I have been a 90&9.com reader for...
1 + year   22%
2 + years   21%
6 + months   16%
3 to 6 months   15%
3 + years   13%
Brand new reader   12%

 

The 90&9.com Section I read first…
Cover   75%
Letters   13%
Dear Gabby   5%
Devotions   2%
Music/Book Reviews   2%
Series   2%
College Life   1%

 

ninetyandnine.com

© 2003, ninetyandnine

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