"Jesus is My Homeboy" and Other Fashion News
In case you haven’t noticed, Jesus has become, like, so fabulous, especially in the world of fashion. Of course, we cool, young Christian things have been donning religious gear for years. It’s been cool ever since some clever company countered the No Fear brand with the Christian spin-off of Fear Not. However, as this article states, only recently has the fashion industry discovered how cool we were all those years, bringing "Jesus t-shirts" into the mainstream.
One of the viewpoints presented in the article states that Jesus t-shirts cheapen or demean the value of the Christian experience, and you may agree. However, if my daughter is going to follow the trends to a limited degree, I’d rather see her wearing something like that than see her in designer labels from companies using sex to sell its products. I will encourage her, however, to choose garb with slogans more tasteful than "Jesus is My Homeboy." Even so, someone wearing such a t-shirt is likely to get a better reaction from me than someone would in, say, an Abercrombie & Fitch t-shirt:
Reaction to "Jesus is my Homeboy": "Well, at least he’s not ashamed!"
Reaction to Abercrombie & Fitch: "Look, there goes another victim of a slick marketing campaign!"
(I mean no offense to all you A&F wearers; there was a time in my life that I would have worn them too if I could’ve afforded it!)
Not convinced yet? You think the Jesus t-shirt movement is the result of nothing but a slick marketing campaign too? Well, in that case, I guess I’ve just become another statistic. Ka-ching!
Look at it this way: Most fashion followers are quite willing to shell out big bucks to advertise a company name for free. Wouldn't you rather us advertise Jesus than Tommy? Plus, a teenager wearing a Jesus t-shirt today just might be unlikely tomorrow to be offended by prayer in schools, the 10 Commandments in courthouses, and "in God we trust" in their Pledge of Allegiance. That doesn’t sound cheap or demeaning to me!
Elsewhere in the News:
r Nicole C. Mullens’ third album hit stores yesterday. Yay! It’s about time!
r Today is See You at The Pole day. If you attended, write and tell me about it.
r Ladies, if you want to be blown away (by something other than Hurricane Ivan) check out the low prices on shoes at the Burlington Coat Factory. (My fave was the abstract pumps for only $6.99! Wow!)
Questions, comments, concerns?
E-mail them to wscoggins@ninetyandnine.com.
I reserve the right to quote you unless you ask otherwise.
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