It's A Croc!

I purchased some Crocs last night. More specifically, I purchased the knock offs.

Not sure what Crocs are? You may not know them by name, but I'm sure you've seen them. It is the increasingly ubiquitous shoe that looks like it belongs on an ER doctor or nurse.

The Croc:



I decided to go with the knock off over the original because after testing both I found very little difference and there was a 50% price differential. For a fashion accoutrement that is not critical (i.e. will be worn around the house), I didn't think it would matter much.

I was surprised to find out how this whole trend got started.

It all started in July 2002 when three Boulder, Colorado based founders decided to market an unusual shoe developed and manufactured by Foam Creations, Inc.

Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole, Crocs introduced it's first model, the Beach, in November 2002 at the Ft. Lauderdale Boat Show. From there, popularity mushroomed. Sales poured in. By 2003 Crocs had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion.

Questions, comments, concerns? Please feel free to E-mail me!