How high can they go?

I guess when you're a coffee addict drinker, you can justify anything, according to this recent blurb about Starbucks's rising highway robbery prices.

Of course, it could be that Starbucks consumers are motivated by rationality rather than impulse. If Starbucks delivers more caffeine per cup than its competitors, and if people buy coffee primarily because it is an efficient caffeine delivery, then Starbucks' high prices don't seem so high. You'd have to buy a lot more Coke, or coffee from the guy on the corner, to get the same rush you can get from a Starbucks. If one dose is enough to get you through the day, in other words, Starbucks' expensive brews could save you both time and money.

Give me a break.

A coffee break, nonetheless. My husband is going to bring me home some gas station faux gourmet French Vanilla.

Now, does Starbucks deliver? I think not.

Questions, comments, concerns? Please feel free to E-mail me!