Creative Procrastination....

I got my new driver’s license today. I’ve been here in Louisville two years and finally did it. My wife got hers the other day. Well, if you need a couple of people to be the poster kids for procrastination, just give us a call. Speaking of procrastination, this blog is so off track with our discussion on the creative process, I apologize.

O.K., so let’s identify our project. The MRC I spoke of is a service and provider entity. You’ll need to understand two things in order to create and effective design for your project. First, you have to understand the entity and second, you need to understand their market. With MRC I drew on Biblical symbolism for provision since their main market (at this point) is drawing ministry minded people together. If this were a plumbers union I would have certainly gone with another concept.

The hands holding the corn was a beautiful and natural element to focus in on. Tomorrow I’ll show you how I brought the image to life.

-Armando

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